We can’t throw a rock across the Web without hitting one of the many articles, posts, books, podcasts or interviews focused on the use of storytelling in business. Arguably kicking the magic out of the hat, most of them address the way stories are used in marketing goods and services (yawn). We need to think…
Tag: story
The Dark Age of Story
Story is going through a dark time. We have over-fished the narrative seas, giving not a single nod to sustainable practices. The need to produce quantity (in marketing and advertising, especially) over quality has diminished many audiences’ discernment to demand quality. By doing so, we have become perfectly satisfied with the third-rate. Like mass-produced products…
Science is no country for the storyteller? Nonsense.
Science is no country for the storyteller? Nonsense. Should not scientists be, more than anyone, acutely aware that the data tells only a slice of the story? Would not anyone truly, passionately in search of an answer (an accurate one) be more likely to search for the whole story to tell the whole story? Even…
Cinematography: We’ve come a long way?
We don’t have to ask why we love videos and movies, visual literacy is becoming more important as time goes on. Thinking about today’s conventions I see in contrast to the silent films of the early years of cinema, the first thing is obvious: there are a lot of talking heads. The cinematic elements that…