Did you know our primitive brains werenÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢t wired very well to read this paragraph?
Scientific research conducted by Walker Reading Technologies, a small Minnesota startup that has been studying our ability to read for the last ten years, has concluded that the natural field of focus for our eyes is circular, so our eyes view the printed page as if weÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢re peering through a straw.
And a very bad-behaving straw at that, because not only do our eyes feed our brain the words weÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢re reading, theyÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢re also uploading characters and words from the two sentences above and below the line weÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢re reading.
Every time we read block text, weÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢re forcing our brain to a wage a constant subconscious battle with itself to filter and discard the superfluous inputs. This mental tug of war slows reading speed and diminishes comprehension.
When our ancestors first invented written language about 5,000 years ago, they unfortunately didnÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢t have armies of neuroscientists standing by to tell them block type was the wrong way to format their papyrus rolls. But fret not. Help is on the way.