Edward Louis Bernays (November 22, 1891 ÃƒÂ¢Ã¢â€šÂ¬Ã¢â‚¬Å“ March 9, 1995) is considered one of the fathers of the field of public relations along with Ivy Lee. Combining the ideas of Gustave Le Bon and Wilfred Trotter on crowd psychology with the psychoanalytical ideas of his uncle, Sigmund Freud, Bernays was one of the first to attempt to manipulate public opinion using the psychology of the subconscious.
He felt this manipulation was necessary in society, which he regarded as irrational and dangerous as a result of the ‘herd instinct’ that Trotter had described. Adam Curtis‘s award-winning 2002 documentary for the BBC, The Century of the Self, pinpoints Bernays as the originator of modern public relations.
He was named one of the 100 most influential Americans of the 20th century by Life magazine.
Uh…ok…so this guy is saluted for creating consumerism as we know it today?
When you have some time and interest, watch this [part 1 of 4] and decide how you feel about this for yourself :