YouTube will share ad revenue with 20-year-old Brandon Fletcher. Thus the stage is set for a flood of copycat bum-rushers who will no doubt lay siege to the YouTube/Googleplex armed with nothing but their media and their Gen-Y audacity.

“The deal is basically sharing ad money,” Brandon says. “They place banners on my video pages and we split the revenue.” (Though he adds that he “can’t give specifics on the splits.”)

Yeeeup, you can say it : go ‘head = Gen Y sure as hell ain’t Gen X. These kids have mortgages, adult lives and a strong sense of entitlement at 20 – but at least they’re getting paid for their “ideas”.

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